Trevor Millum studied women magazine adverts, and distinguished these forms of attention:
> attention directed towards other people
> attention directed to an object
> attention directed to oneself
> attention directed to reader/ camera
> attention directed into middle distance, as in a state of reverie
> direction or object of attention not discernable (cant make it out).
Relationships between those depicted:
> reciprocal attention- directed at each other
> divergent attention- directed at different things
> object-oriented attention- both looking at the same thing
> semi-reciprocal attention- attention of one person is on the other, whose attention is elsewhere.