Media Theorist Jonathan Kramer says "the idea that postmodernism is less a surface style or historical period than an attitude. Kramer goes on to say 16"characteristics of postmodern music, by which I mean music that is understood in a postmodern manner, or that calls forth postmodern listening strategies, or that provides postmodern listening experiences, or that exhibits postmodern compositional practices."
According to Kramer (Kramer 2002, 16–17), postmodern music":
1. is not simply a repudiation of modernism or its continuation, but has aspects of both a break and an extension
2. is, on some level and in some way, ironic
3. does not respect boundaries between sonorities and procedures of the past and of the present
4. challenges barriers between 'high' and 'low' styles
5. shows disdain for the often unquestioned value of structural unity
6. questions the mutual exclusivity of elitist and populist values
7. avoids totalizing forms (e.g., does not want entire pieces to be tonal or serial or cast in a prescribed formal mold)
8. considers music not as autonomous but as relevant to cultural, social, and political contexts
9. includes quotations of or references to music of many traditions and cultures
10. considers technology not only as a way to preserve and transmit music but also as deeply implicated in the production and essence of music
11. embraces contradictions
12. distrusts binary oppositions
13. includes fragmentations and discontinuities
14. encompasses pluralism and eclecticism
15. presents multiple meanings and multiple temporalities
16. locates meaning and even structure in listeners, more than in scores, performances, or composers
Destinys Child - Get On The Bus could be consider postmodern. The song features rapper/producer Timbaland and is lifted from the original motion picture soundtrack of Why Do Fools Fall in Love (1998). As with other Timbaland productions, the single features some unorthodox parts, including the sounds of birds (a similar technique was used in Aaliyah's "Are You That Somebody?")
I have considered how each Kramers ideas could be applied to this song.The fact that the genre is RnB but natural sounds of birds and monkeys can be heard in the background could mean it avoids totalizing forms.
Aaliyah's "Are You That Somebody?" also by Timberland used the same idea in which the sound of a baby gurggling can be heard.
Stockhausen Helicopter String Quartet. This was wrote specifically to fit with noise of helicopters. The sound of the wind is incoperated and recorded.
Alvin Lucier I Am Sitting In A Room.
Monday, 1 March 2010
Monday, 22 February 2010
Friday, 29 January 2010
Amo Tu Vida Complete :)
We have now finished our coursework, practical & evaluation :) we handed the female, male and sponsorship adverts on one disk and the radio one another. These are the covers we used for the case:
Wednesday, 27 January 2010
Q2. How effective is the combination of your main product and ancillary texts?
Our tasks consisted of 3 moving texts - the female advert and male advert being the main tasks, the tv sponsorship being the ancillary along with a radio advertisment. The male and female advert are an effective combination because they both advertise the same product, just aimed at a different audience. Here is a video to explain the media product we created:
Script:
Evaluation Q2
Script:
Evaluation Q2
Q4. How did you use media technologies in the construction and research, planning and evaluation stages?
For planning our adverts we used the internet, on sites such as visit4info.com and youtube.com. where was analysed clips of fragrance adverts, and get inspiration from them. Youtube also makes it able to promote our adverts which is free to use. We could also look at the comments left on videos to see why they are effective and what viewers think of them. This gave us an understanding our what our target audience were looking for and how to develop our ideas.
We also thought of the obvious and watched adverts whilst watching television and then found them on youtube and analysed them, evidence of this can be seen on the joint blog.
We also used the radio to gain ideas from exisiting radio advertisments on Radio One, and Leicester Sound.
To research uncopyrighted music we could use we found the website jamendo useful. We were able to download songs and add them to my ipod and asked the target audience what they then thought of a few tracks and how well it suited the genre of an advert.
We used a memory stick to transfer files from our mac to a normal computer so we could frequently update our blogs with images. We also used a digital camera to take photos of characters and settings which can be seen on the shared blog.
To enable us to produce a media product we used advanced technology such as Apple Mac computers, video cameras with a tripod and the program iMovie. IMovie allows us to upload footage from a tape and then edit and add effects to create a film. Computers mean we can easily edit and create an effect project. To upload footage to a mac we connected it to the camera with a firewire. iMovie aloud us to split clip at playhead so we could split the shot into two shots, extract audio, chnage the speed of clips, reverse clips, add text and other special effects.
The camera we used were called NG-VS 1220 panasonic. Although the camera’s aren’t in great condition they still did the job of allowing us to film many shots to then upload to iMovie. It caused difficultly when filming the male advert as the camera went dead so we then had to carry on filming the next day, but the lighting effects were totally different on the cameras so we had to scrap it and start all over.
Blogger is the website which we used to frequently update our blogs about our research and how how product was going. We could also see our peers blogs and give feedback to them. Websites such as scribd, slideshare, and word cloud allowed us to present our ideas in a unique style of presentation rather than just plain blogs. We had a joint blog and individual blog in which we could update to show any ideas or updates about our media project :)
Wordle aloud us to make images of words that could help with planning, we used this when thinking of names for our product, we put all of the ideas into one image and then uploaded it to our blog.
Slideshare was a really useful website in which it enabled us to do a powerpoint presentation and then upload it to be put on our blog, we used this programme quite alot during our media project for example our class pitch was put onto slideshare, as were our storyboards. All can be seen on the joint blog.
Scribd is a website that allowed us to upload word documents and put it into a professional script to it was easier to read on the blog, this was useful for our radio script so it was clear for the actors, we uploaded the radio script onto our blog using scribd.
We also thought of the obvious and watched adverts whilst watching television and then found them on youtube and analysed them, evidence of this can be seen on the joint blog.
We also used the radio to gain ideas from exisiting radio advertisments on Radio One, and Leicester Sound.
To research uncopyrighted music we could use we found the website jamendo useful. We were able to download songs and add them to my ipod and asked the target audience what they then thought of a few tracks and how well it suited the genre of an advert.
We used a memory stick to transfer files from our mac to a normal computer so we could frequently update our blogs with images. We also used a digital camera to take photos of characters and settings which can be seen on the shared blog.
To enable us to produce a media product we used advanced technology such as Apple Mac computers, video cameras with a tripod and the program iMovie. IMovie allows us to upload footage from a tape and then edit and add effects to create a film. Computers mean we can easily edit and create an effect project. To upload footage to a mac we connected it to the camera with a firewire. iMovie aloud us to split clip at playhead so we could split the shot into two shots, extract audio, chnage the speed of clips, reverse clips, add text and other special effects.
The camera we used were called NG-VS 1220 panasonic. Although the camera’s aren’t in great condition they still did the job of allowing us to film many shots to then upload to iMovie. It caused difficultly when filming the male advert as the camera went dead so we then had to carry on filming the next day, but the lighting effects were totally different on the cameras so we had to scrap it and start all over.
Blogger is the website which we used to frequently update our blogs about our research and how how product was going. We could also see our peers blogs and give feedback to them. Websites such as scribd, slideshare, and word cloud allowed us to present our ideas in a unique style of presentation rather than just plain blogs. We had a joint blog and individual blog in which we could update to show any ideas or updates about our media project :)
Wordle aloud us to make images of words that could help with planning, we used this when thinking of names for our product, we put all of the ideas into one image and then uploaded it to our blog.
Slideshare was a really useful website in which it enabled us to do a powerpoint presentation and then upload it to be put on our blog, we used this programme quite alot during our media project for example our class pitch was put onto slideshare, as were our storyboards. All can be seen on the joint blog.
Scribd is a website that allowed us to upload word documents and put it into a professional script to it was easier to read on the blog, this was useful for our radio script so it was clear for the actors, we uploaded the radio script onto our blog using scribd.
Evaluation
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
Our tasks consisted of 3 moving texts - the female advert and male advert being the main tasks, the tv sponsorship being the ancillary along with a radio advertisment. The male and female advert are an effective combination because they both advertise the same product, just aimed at a different audience. Here is a video to explain the media product we created:
Script:
Evaluation Q2
3. What have you learned from your audience feedback?
Evaluation Q3
4. How did you use media technologies in the construction and research, planning and evaluation stages?
For planning our adverts we used the internet, on sites such as visit4info.com and youtube.com. where was analysed clips of fragrance adverts, and get inspiration from them. Youtube also makes it able to promote our adverts which is free to use. We could also look at the comments left on videos to see why they are effective and what viewers think of them. This gave us an understanding our what our target audience were looking for and how to develop our ideas.
We also thought of the obvious and watched adverts whilst watching television and then found them on youtube and analysed them, evidence of this can be seen on the joint blog.
We also used the radio to gain ideas from exisiting radio advertisments on Radio One, and Leicester Sound.
To research uncopyrighted music we could use we found the website jamendo useful. We were able to download songs and add them to my ipod and asked the target audience what they then thought of a few tracks and how well it suited the genre of an advert.
We used a memory stick to transfer files from our mac to a normal computer so we could frequently update our blogs with images. We also used a digital camera to take photos of characters and settings which can be seen on the shared blog.
To enable us to produce a media product we used advanced technology such as Apple Mac computers, video cameras with a tripod and the program iMovie. IMovie allows us to upload footage from a tape and then edit and add effects to create a film. Computers mean we can easily edit and create an effect project. To upload footage to a mac we connected it to the camera with a firewire. iMovie aloud us to split clip at playhead so we could split the shot into two shots, extract audio, chnage the speed of clips, reverse clips, add text and other special effects.
The camera we used were called NG-VS 1220 panasonic. Although the camera’s aren’t in great condition they still did the job of allowing us to film many shots to then upload to iMovie. It caused difficultly when filming the male advert as the camera went dead so we then had to carry on filming the next day, but the lighting effects were totally different on the cameras so we had to scrap it and start all over.
Blogger is the website which we used to frequently update our blogs about our research and how how product was going. We could also see our peers blogs and give feedback to them. Websites such as scribd, slideshare, and word cloud allowed us to present our ideas in a unique style of presentation rather than just plain blogs. We had a joint blog and individual blog in which we could update to show any ideas or updates about our media project :)
Wordle aloud us to make images of words that could help with planning, we used this when thinking of names for our product, we put all of the ideas into one image and then uploaded it to our blog.
Slideshare was a really useful website in which it enabled us to do a powerpoint presentation and then upload it to be put on our blog, we used this programme quite alot during our media project for example our class pitch was put onto slideshare, as were our storyboards. All can be seen on the joint blog.
Scribd is a website that allowed us to upload word documents and put it into a professional script to it was easier to read on the blog, this was useful for our radio script so it was clear for the actors, we uploaded the radio script onto our blog using scribd.
Evaluation1
View more presentations from sarahandhollie.
2. How effective is the combination of your main product and ancillary texts?
Our tasks consisted of 3 moving texts - the female advert and male advert being the main tasks, the tv sponsorship being the ancillary along with a radio advertisment. The male and female advert are an effective combination because they both advertise the same product, just aimed at a different audience. Here is a video to explain the media product we created:
Script:
Evaluation Q2
3. What have you learned from your audience feedback?
Evaluation Q3
4. How did you use media technologies in the construction and research, planning and evaluation stages?
For planning our adverts we used the internet, on sites such as visit4info.com and youtube.com. where was analysed clips of fragrance adverts, and get inspiration from them. Youtube also makes it able to promote our adverts which is free to use. We could also look at the comments left on videos to see why they are effective and what viewers think of them. This gave us an understanding our what our target audience were looking for and how to develop our ideas.
We also thought of the obvious and watched adverts whilst watching television and then found them on youtube and analysed them, evidence of this can be seen on the joint blog.
We also used the radio to gain ideas from exisiting radio advertisments on Radio One, and Leicester Sound.
To research uncopyrighted music we could use we found the website jamendo useful. We were able to download songs and add them to my ipod and asked the target audience what they then thought of a few tracks and how well it suited the genre of an advert.
We used a memory stick to transfer files from our mac to a normal computer so we could frequently update our blogs with images. We also used a digital camera to take photos of characters and settings which can be seen on the shared blog.
To enable us to produce a media product we used advanced technology such as Apple Mac computers, video cameras with a tripod and the program iMovie. IMovie allows us to upload footage from a tape and then edit and add effects to create a film. Computers mean we can easily edit and create an effect project. To upload footage to a mac we connected it to the camera with a firewire. iMovie aloud us to split clip at playhead so we could split the shot into two shots, extract audio, chnage the speed of clips, reverse clips, add text and other special effects.
The camera we used were called NG-VS 1220 panasonic. Although the camera’s aren’t in great condition they still did the job of allowing us to film many shots to then upload to iMovie. It caused difficultly when filming the male advert as the camera went dead so we then had to carry on filming the next day, but the lighting effects were totally different on the cameras so we had to scrap it and start all over.
Blogger is the website which we used to frequently update our blogs about our research and how how product was going. We could also see our peers blogs and give feedback to them. Websites such as scribd, slideshare, and word cloud allowed us to present our ideas in a unique style of presentation rather than just plain blogs. We had a joint blog and individual blog in which we could update to show any ideas or updates about our media project :)
Wordle aloud us to make images of words that could help with planning, we used this when thinking of names for our product, we put all of the ideas into one image and then uploaded it to our blog.
Slideshare was a really useful website in which it enabled us to do a powerpoint presentation and then upload it to be put on our blog, we used this programme quite alot during our media project for example our class pitch was put onto slideshare, as were our storyboards. All can be seen on the joint blog.
Scribd is a website that allowed us to upload word documents and put it into a professional script to it was easier to read on the blog, this was useful for our radio script so it was clear for the actors, we uploaded the radio script onto our blog using scribd.
Tuesday, 26 January 2010
Finalising Coursework
After all the feedback (negative and positive) we were given we have now finally completed our coursework! :) changes we made are in previous blog :) once again ignore the strange writing across the advert :)
Male Advert:
Female Advert:
Tv Sponsorship:
Radio Advertisment:
Male Advert:
Female Advert:
Tv Sponsorship:
Radio Advertisment:
Monday, 25 January 2010
Finalising Coursework
This was the bottle and background were orignally used:
but after feedback from peers decided the bottle didnt look that great and to have the background as money not cards would symbolise wealth to the audience.
This is the new clip of the bottle in the advert:
but after feedback from peers decided the bottle didnt look that great and to have the background as money not cards would symbolise wealth to the audience.
This is the new clip of the bottle in the advert:
Saturday, 23 January 2010
World War 1 - Propaganda Posters
This Poster is minsleading in the fact that it is advertising war as a hobby to men, in the fact they get to play sports such as cricket and football, which in reality isn't the case. Bright colours of the mise en scene are used to create a postitive, happy atmosphere. Masculine sterotypes that men like sports means the poster would appeal to most men.
Monday, 18 January 2010
Postmodern Artist
Identify an artist who may be thought of as being postmodern. The theory can link to a song or songs, an album or a series of albums.
Bob Dylan.
Bob Dylan - born Robert Allen Zimmerman was born May 24 1941. He is an American singer-songwriter, musician, painter and poet. He has been a major figure in popular music for five decades. Bob Dylan has taken small pieces of music from one song and adapts it to fit into his own song. Here are some examples:
Blowin in the wind partially derived its melody from the traditional slave song No More Auction Block.
A Hard Rain's a-Gonna Fall was based on the tune of the folk ballad Lord Randall.
Blowin' in the Wind and A Hard Rain's a-Gonna Fall marked an important new direction in modern songwriting, blending a stream-of-consciousness, imagist lyrical attack with a traditional folk form.
Mixed Up Confusion recorded during the Freewheelin' sessions with a backing band, was released as a single and then quickly withdrawn. In contrast to the mostly solo acoustic performances on the album, the single showed a willingness to experiment with a rockabilly sound. Cameron Crowe described it as "a fascinating look at a folk artist with his mind wandering towards Elvis Presley and Sun Records."
Dylan's March 1965 album Bringing It All Back Home was yet another stylistic leap,featuring his first recordings made with electric instruments. The first single Subterranean Homesick Blues, owed much to Chuck Berry's Too Much Monkey Business.
Current artist also try to mix the old with the new. Here is an example of a more recent hit in 2000 with one of Bob Dylan's songs:
Bob Dylan Maggie's Farm:
Rage Against The Machine Maggie's Farm:
Bob Dylans Albums:
Bob Dylan.
Bob Dylan - born Robert Allen Zimmerman was born May 24 1941. He is an American singer-songwriter, musician, painter and poet. He has been a major figure in popular music for five decades. Bob Dylan has taken small pieces of music from one song and adapts it to fit into his own song. Here are some examples:
Blowin in the wind partially derived its melody from the traditional slave song No More Auction Block.
A Hard Rain's a-Gonna Fall was based on the tune of the folk ballad Lord Randall.
Blowin' in the Wind and A Hard Rain's a-Gonna Fall marked an important new direction in modern songwriting, blending a stream-of-consciousness, imagist lyrical attack with a traditional folk form.
Mixed Up Confusion recorded during the Freewheelin' sessions with a backing band, was released as a single and then quickly withdrawn. In contrast to the mostly solo acoustic performances on the album, the single showed a willingness to experiment with a rockabilly sound. Cameron Crowe described it as "a fascinating look at a folk artist with his mind wandering towards Elvis Presley and Sun Records."
Dylan's March 1965 album Bringing It All Back Home was yet another stylistic leap,featuring his first recordings made with electric instruments. The first single Subterranean Homesick Blues, owed much to Chuck Berry's Too Much Monkey Business.
Current artist also try to mix the old with the new. Here is an example of a more recent hit in 2000 with one of Bob Dylan's songs:
Bob Dylan Maggie's Farm:
Rage Against The Machine Maggie's Farm:
Bob Dylans Albums:
Friday, 8 January 2010
Postmodernism & Music
Postmodernism is taking other forms of art to produce something new. The postmodern sensibility that anything can be considered cool in an ironic ‘I know it’s bad, but it’s so bad it’s good’ way. Work that is created based (entirely or in part) on older material. This incorporates sampling and will take you from the realms of hip hop culture transporting you finally in today’s modern fragmented musical landscape.
The Crazy Frog was an animated video of an annoying sound, which then came hugely popular to mobile downloads on websites such as napster.
The worst auditions on the X factor, none of them can sing but are so entertaining to watch it makes them good.
Music constantly develops, current artist also try to mix the old with the new. There are many examples of this in music today:
Candi Staton You Got The Love Original
The Source Ft Candi Station You Got the Love
Florence & The Machine You Got The Love
Radio 1 has a breakfast show in which mainstreamed music is played by the presenter Chris Moyles.
However in the evening on Radio 1 presenters such as annie mac and zane lowe who promote schemes such as 'in new music we trust'. So niche music is then played.
Technology today means there are a variety of ways in which people can listen to music whether it be their phones, ipod, DAB digital radio's, in car, internet, television, etc. Music is accesible to everyone. Myspace Music allows bands/ musicians to put their music online for anyone to listen to. Youtube can be used to upload music videos, which Esmee Denters took advantage of and is now a well known singer for "Outta Here."
Singing in her bedroom which she posted onto youtube.
Officical Outta Here Video
Some artists music is inspired from other artists here is an example:
Soft Cell Tainted Love
Rihnana Sos
Spotify and Grooveshark are legal websites in which people can sign up for free and listen to music, allowing them to add playlists such as favourite songs. iTunes charges a small amount to download music althought they do gift cards such as £25 in which for a present people can have however much it's worth amount of music. Limewire is an illegal site in which people download music for free. Newspapers often give away free CDs. It has been said that in 10 years music will be free to download for everyone. However, how is there going to be any profit for the artists & will the tradition of supporting the music you love exsist & will artists still survive?
The Crazy Frog was an animated video of an annoying sound, which then came hugely popular to mobile downloads on websites such as napster.
The worst auditions on the X factor, none of them can sing but are so entertaining to watch it makes them good.
Music constantly develops, current artist also try to mix the old with the new. There are many examples of this in music today:
Candi Staton You Got The Love Original
The Source Ft Candi Station You Got the Love
Florence & The Machine You Got The Love
Radio 1 has a breakfast show in which mainstreamed music is played by the presenter Chris Moyles.
However in the evening on Radio 1 presenters such as annie mac and zane lowe who promote schemes such as 'in new music we trust'. So niche music is then played.
Technology today means there are a variety of ways in which people can listen to music whether it be their phones, ipod, DAB digital radio's, in car, internet, television, etc. Music is accesible to everyone. Myspace Music allows bands/ musicians to put their music online for anyone to listen to. Youtube can be used to upload music videos, which Esmee Denters took advantage of and is now a well known singer for "Outta Here."
Singing in her bedroom which she posted onto youtube.
Officical Outta Here Video
Some artists music is inspired from other artists here is an example:
Soft Cell Tainted Love
Rihnana Sos
Spotify and Grooveshark are legal websites in which people can sign up for free and listen to music, allowing them to add playlists such as favourite songs. iTunes charges a small amount to download music althought they do gift cards such as £25 in which for a present people can have however much it's worth amount of music. Limewire is an illegal site in which people download music for free. Newspapers often give away free CDs. It has been said that in 10 years music will be free to download for everyone. However, how is there going to be any profit for the artists & will the tradition of supporting the music you love exsist & will artists still survive?
Wednesday, 23 December 2009
Finally Managed To Upload Videos!
After the feedback we received from our peers and teachers we have listed the changes we are going to make to our tasks to improve them and hopefully come out with the best grade possible:
Male Advert: Add voiceover "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time)
Female Advert: "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time) try and change the font at the end to something more classy, but this proved difficult to do when I tried to on my practical last year!
Sponsorship: Add shots of Minty spraying the perfume on her, and edit the images that contain the lipstick as it could be perceived as advertising make up.
Radio: We didnt have any feedback on this, but we are pretty pleased with how it sounds so won't be making any changes, if we do make any we will blog what we have changed and why :)
I have finally managaged to add videos of our media to youtube although because it wouldnt regonise the file i had to chnage it on a strange website which is why there is writing across the video this isnt normally here!
Comments much appreciated :)
Male:
Female:
Tv Sponsorship:
Radio:
We will make the improvements listed as above and then upload our final piece :)
Male Advert: Add voiceover "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time)
Female Advert: "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time) try and change the font at the end to something more classy, but this proved difficult to do when I tried to on my practical last year!
Sponsorship: Add shots of Minty spraying the perfume on her, and edit the images that contain the lipstick as it could be perceived as advertising make up.
Radio: We didnt have any feedback on this, but we are pretty pleased with how it sounds so won't be making any changes, if we do make any we will blog what we have changed and why :)
I have finally managaged to add videos of our media to youtube although because it wouldnt regonise the file i had to chnage it on a strange website which is why there is writing across the video this isnt normally here!
Comments much appreciated :)
Male:
Female:
Tv Sponsorship:
Radio:
We will make the improvements listed as above and then upload our final piece :)
Saturday, 28 November 2009
Section A - Using Conventions From Real Media Texts
We used many conventions from real media texts. Adverts will almost always have soft music in the background with a voice over of the name of the product, male adverts tend to be in black and white, many camera angles and shots are used and the characters used are glamourous. We applied all these conventions to our media text.
Thursday, 26 November 2009
Section A - Post Production
The post production of our coursework would be the editing, music & sound and titles. Editing was fairly hard in As as we werent used to using the macs but we managed to improve our skills on iMovie which meant the editing of our A2 coursework was affective and up to high standards. Editing would be uploading all the film and then cutting out unwanted clips, making them longer or shorted and adding special effects, if it applied to our film. Music was imported from the uncopyrighted site freeplay.com and this was a simple procedure in which we would upload it to iTunes then import it to our work. Titles were used for the name of the product "Amo Tu Vida" at the end of the film although we found it difficult to remove a text once we had put it onto the clip, so were stuck with an unwanted text on our female advert.
Section A - Research & Planning
We spent many many weeks on research & planning which can be seen on our blog. We started my mind mapping many ideas of what we could advertise, then when we knew it would be perfume we decided on characters and mise en scene to which would look most affective. We created storyboards on paint, used slideshare to present our pitch of ideas to our peers. We used youtube to research into convential fragrance adverts and adapted ideas from this.
Tuesday, 24 November 2009
Section A - Creativity
Creativity is an important element to our final coursework. Perfume adverts are common and we therefore had to make it original, we added the slogon "Amo Tu Vida Para Elle/Ill' so the audience we able to regonise the product.
Monday, 23 November 2009
The Male Gaze
The Male Gaze was a theory proposed by Laura Mulvey in the 1970s. It refers to how an audience will look at images of people within a media text.
It can be described as feminist, reference to the voyeuristic way in which men look at women.
Johnathan Scroeder 1998 - " To gaze implies more than to look at, it signifies psychological realtionship of power, in which the gazer is superior to the object of gaze."
This theory could be criticized for failure to take into account for female spectators, and only focuses on hetrosexual people, not homosexual.
The Male Gaze could fit into our advert because our adverts are aimed to be seductive to make the audience want to buy it, men could watch the female advert and buy the product hoping their wife will wear the fragrance and look like the character, or may watch the male advert and inspire to be like him. Vice versa for the female watching the advert.
It can be described as feminist, reference to the voyeuristic way in which men look at women.
Johnathan Scroeder 1998 - " To gaze implies more than to look at, it signifies psychological realtionship of power, in which the gazer is superior to the object of gaze."
This theory could be criticized for failure to take into account for female spectators, and only focuses on hetrosexual people, not homosexual.
The Male Gaze could fit into our advert because our adverts are aimed to be seductive to make the audience want to buy it, men could watch the female advert and buy the product hoping their wife will wear the fragrance and look like the character, or may watch the male advert and inspire to be like him. Vice versa for the female watching the advert.
Section A - Digital Technology
When starting Media Studies I was quite familiar with some of the digital technology used. I got an ipod for christmas 2006 so I use iTunes and iTunes store on a regular basis, so when uploading the music we used in our final piece i found this easy. I found Garageband useful in my As coursework as i made music to suit my film opening. However i found more suitable music on uncopyrighted music sites such as Jamendo on the Internet for my A2 adverts. The internet was hugely replied on throughout my media to allow me to do research and also to update my blog and blogspot which meant I and others could track my progress of my work. I don't have an apple mac so was unaware of how to use iMovie, and it took a while to get used to it and develop my editing skills. I had used Photoshop to edit personal photos at home to improve the quality so i was familiar with this, although the tasks i chose didn't require me to use photoshop, as i did a film opening in As and my 2 main and ancillary tasks in A2 were also film. When starting Media we had to do some preliminary tasks to learn how to use the equipment in school like the cameras, Macs, iMovie and Photoshop. By doing a 1 minute film for the preliminary task we learnt how to use the Macs and iMovie. My skills were improved on Photoshop to produce a magazine which was quite easy to do but time consuming to make the actual product.
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