Section A - Research & Planning

We spent many many weeks on research & planning which can be seen on our blog. We started my mind mapping many ideas of what we could advertise, then when we knew it would be perfume we decided on characters and mise en scene to which would look most affective. We created storyboards on paint, used slideshare to present our pitch of ideas to our peers. We used youtube to research into convential fragrance adverts and adapted ideas from this.