This Poster is minsleading in the fact that it is advertising war as a hobby to men, in the fact they get to play sports such as cricket and football, which in reality isn't the case. Bright colours of the mise en scene are used to create a postitive, happy atmosphere. Masculine sterotypes that men like sports means the poster would appeal to most men.
Identify an artist who may be thought of as being postmodern. The theory can link to a song or songs, an album or a series of albums.
Bob Dylan.
Bob Dylan - born Robert Allen Zimmerman was born May 24 1941. He is an American singer-songwriter, musician, painter and poet. He has been a major figure in popular music for five decades. Bob Dylan has taken small pieces of music from one song and adapts it to fit into his own song. Here are some examples:
Blowin in the wind partially derived its melody from the traditional slave song No More Auction Block.
A Hard Rain's a-Gonna Fall was based on the tune of the folk ballad Lord Randall.
Blowin' in the Wind and A Hard Rain's a-Gonna Fall marked an important new direction in modern songwriting, blending a stream-of-consciousness, imagist lyrical attack with a traditional folk form.
Mixed Up Confusion recorded during the Freewheelin' sessions with a backing band, was released as a single and then quickly withdrawn. In contrast to the mostly solo acoustic performances on the album, the single showed a willingness to experiment with a rockabilly sound. Cameron Crowe described it as "a fascinating look at a folk artist with his mind wandering towards Elvis Presley and Sun Records."
Dylan's March 1965 album Bringing It All Back Home was yet another stylistic leap,featuring his first recordings made with electric instruments. The first single Subterranean Homesick Blues, owed much to Chuck Berry's Too Much Monkey Business.
Current artist also try to mix the old with the new. Here is an example of a more recent hit in 2000 with one of Bob Dylan's songs:
Postmodernism is taking other forms of art to produce something new. The postmodern sensibility that anything can be considered cool in an ironic ‘I know it’s bad, but it’s so bad it’s good’ way. Work that is created based (entirely or in part) on older material. This incorporates sampling and will take you from the realms of hip hop culture transporting you finally in today’s modern fragmented musical landscape.
The Crazy Frog was an animated video of an annoying sound, which then came hugely popular to mobile downloads on websites such as napster.
The worst auditions on the X factor, none of them can sing but are so entertaining to watch it makes them good.
Music constantly develops, current artist also try to mix the old with the new. There are many examples of this in music today:
Candi Staton You Got The Love Original
The Source Ft Candi Station You Got the Love
Florence & The Machine You Got The Love
Radio 1 has a breakfast show in which mainstreamed music is played by the presenter Chris Moyles.
However in the evening on Radio 1 presenters such as annie mac and zane lowe who promote schemes such as 'in new music we trust'. So niche music is then played.
Technology today means there are a variety of ways in which people can listen to music whether it be their phones, ipod, DAB digital radio's, in car, internet, television, etc. Music is accesible to everyone. Myspace Music allows bands/ musicians to put their music online for anyone to listen to. Youtube can be used to upload music videos, which Esmee Denters took advantage of and is now a well known singer for "Outta Here."
Singing in her bedroom which she posted onto youtube.
Officical Outta Here Video
Some artists music is inspired from other artists here is an example:
Soft Cell Tainted Love
Rihnana Sos
Spotify and Grooveshark are legal websites in which people can sign up for free and listen to music, allowing them to add playlists such as favourite songs. iTunes charges a small amount to download music althought they do gift cards such as £25 in which for a present people can have however much it's worth amount of music. Limewire is an illegal site in which people download music for free. Newspapers often give away free CDs. It has been said that in 10 years music will be free to download for everyone. However, how is there going to be any profit for the artists & will the tradition of supporting the music you love exsist & will artists still survive?
After the feedback we received from our peers and teachers we have listed the changes we are going to make to our tasks to improve them and hopefully come out with the best grade possible:
Male Advert: Add voiceover "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time)
Female Advert: "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time) try and change the font at the end to something more classy, but this proved difficult to do when I tried to on my practical last year!
Sponsorship: Add shots of Minty spraying the perfume on her, and edit the images that contain the lipstick as it could be perceived as advertising make up.
Radio: We didnt have any feedback on this, but we are pretty pleased with how it sounds so won't be making any changes, if we do make any we will blog what we have changed and why :)
I have finally managaged to add videos of our media to youtube although because it wouldnt regonise the file i had to chnage it on a strange website which is why there is writing across the video this isnt normally here!
Comments much appreciated :)
Male:
Female:
Tv Sponsorship:
Radio:
We will make the improvements listed as above and then upload our final piece :)
We used many conventions from real media texts. Adverts will almost always have soft music in the background with a voice over of the name of the product, male adverts tend to be in black and white, many camera angles and shots are used and the characters used are glamourous. We applied all these conventions to our media text.
The post production of our coursework would be the editing, music & sound and titles. Editing was fairly hard in As as we werent used to using the macs but we managed to improve our skills on iMovie which meant the editing of our A2 coursework was affective and up to high standards. Editing would be uploading all the film and then cutting out unwanted clips, making them longer or shorted and adding special effects, if it applied to our film. Music was imported from the uncopyrighted site freeplay.com and this was a simple procedure in which we would upload it to iTunes then import it to our work. Titles were used for the name of the product "Amo Tu Vida" at the end of the film although we found it difficult to remove a text once we had put it onto the clip, so were stuck with an unwanted text on our female advert.
We spent many many weeks on research & planning which can be seen on our blog. We started my mind mapping many ideas of what we could advertise, then when we knew it would be perfume we decided on characters and mise en scene to which would look most affective. We created storyboards on paint, used slideshare to present our pitch of ideas to our peers. We used youtube to research into convential fragrance adverts and adapted ideas from this.
Im Hollie :) Aswell as doing media studies A2 at Lutterworth, I also do English Language and Psychology, I also studied Sociology at As.
I enjoy spending time with my friends & boyfriend, shopping & eating :)
I am hoping to do Print Media at University next year :)
